This summer, 89.1 FM, The Lakeshore, tasked us with creating a campaign for both outdoor and print advertising to promote the station’s main focal points: news, sports, traffic and weather. Lakeshore made it very clear from the beginning that the creative was to focus on 3 things: frequency, content and brand. (more…)
B as in Blog. Taking over the alphabet one letter at a time.
Archives for the month of: October, 2011
Discoveries Unlimited
V as in Victor is proud to announce that Discoveries Unlimited has been awarded our Project G as in Giving recipient for the fall of 2011. Discoveries Unlimited is currently working with the talented and left brained Matt Hanson to put together a marketing plan for 2012. Incorporated in the fall of 2008, Discoveries Unlimited’s mission is “Through the power of mentoring, Discoveries Unlimited will ignite and foster the passion for study of and employment in Science, Technology, Engineering, or Mathematics (STEM) in our youth. By creating partnerships between K-12 students, institutions of higher education and STEM professionals, we will sustain student interest and stimulate economic development.” (more…)